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Adrian Savage

Adrian is based in the UK and has been a geek since he was age 7. He's been developing email deliverability software for more than 5 years and loves creating cool new reports and integrations. His passion is helping businesses avoid the spam folder, double their open rates and be heard more by their audiences.

Engagement: The Holy Grail of Email Deliverability

An engaged audience is a happy audience. They’re the people who read your emails, who find value in them. They’re the ones growing to trust and respect your authority, and ultimately, they’re more likely to invest in your products and service. But aside from the obvious happy audience, there’s another reason engagement is crucially important. …

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How to Get More People to Open Your Emails by Improving Your Engagement

Anyone who knows me will know I talk a lot about the importance of managing your engagement. That’s because it can have such a huge impact on your deliverability and inbox placement, which means that more people will see and open your emails. Once upon a time, email marketing used to involve gathering lots of …

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The scatter effect and how it can easily double your engagement (or better!)

Engagement is the holy grail when it comes to maximising your chances of hitting the inbox. The greater your engagement, the more likely it is that Google, Microsoft and Yahoo will deliver your messages to the inbox rather than the spam folder. Many people ask me, “How can I maximise my engagement?” Today, I’m going …

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Why are my emails from Infusionsoft to Yahoo and AOL addresses bouncing?

You’re probably reading this article because you’re one of many people who have noticed that emails sent from Infusionsoft to addresses that end in yahoo.com or aol.com are randomly bouncing. Sometimes the email will get through, other times it will bounce. And if you look at your bounce report, you’ll see that there are many …

Why are my emails from Infusionsoft to Yahoo and AOL addresses bouncing? Read More »

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