Just in case you’ve not seen the announcement, a press release from Apple earlier this week has sent shockwaves through the email marketing world. What are Apple doing? To cut to the chase, Apple are going to block the invisible tracking pixels that tell your email marketing provider whether or not the emails you’ve sent

I’ve had a lot of fun recording podcasts in the last few months. Here are some of the ones that have already published – they’re a great way of finding out more about me, the software I’ve created and how to get even more emails delivered to the inbox. Just click each of the links

The irony! I specialise in email deliverability, but I still receive messages like that from the people I send emails to.  The good news is that I’m not alone. Even emails sent by YouTube (owned by Google) can end up in the Google (Gmail) spam folder! So, when your own audience members send you similar

Doing something consistently is one of the most important factors of success in business. But did you know that it’s also vital when it comes to getting more of your emails in front of more of your audience? Scroll down if you want to jump straight to the part about email. Consistency in Business Scott

In this three-minute video, I’ll quickly explain why it’s no longer a good idea to re-send your email broadcasts to the people who didn’t open it the first time round. And check out the link below, I really recommend it! https://vimeo.com/503203108 Once you’ve watched the video, be sure to join Rob and Kennedy’s Facebook Group, The

1 billion not out. Not a bad cricket score If you ever wanted proof that nothing is ever as bad as it seems, here it is. 6 years ago, I had to let all my team go, close my business and, just a few months later, go personally bankrupt.  This is something I’ve not shared

Getting your authentication right is vital. If you don’t, you’re risking many of your emails going to spam, even if you’re doing everything else right. All three authentication methods described here can only be set up if you have access to your DNS Control Panel, which you normally find in your Web Hosting or your Domain Hosting

Nobody likes overwhelm. If, like me, you’re an entrepreneur, getting into a state of overwhelm can be particularly challenging. As someone who’s sensitive at the best of times, overwhelm really gets to me. I start thinking about everything I need to get done. Too much to do and too little time. It leads to confusion and

Happy New Year! I’m looking forward to 2021 being the year we all get our freedom back. Almost everyone in the world has been affected to a greater or lesser extent by some sort of restriction to movement or social contact thanks to Covid. From a personal point of view, I’ve been affected the most

If you read my last blog, you’ll hopefully know that I was going to conduct a split test to find out whether sending from my old domain was still getting better results than sending from the Deliverability Dashboard domain. So… The Results Are In… But Do They Mean Anything? Well… maybe, maybe not. I’ll let you be

I recently switched my email sends from an old domain to the Deliverability Dashboard domain. I wasn’t totally surprised to see the open rates were lower when I sent from the new domain, but that might have been because of the actual email or content or lots of other things, rather than what I suspect,

In this three-minute video, I’ll quickly explain why you no longer have to send plain text emails to maximise your deliverability, but why it’s important to still keep your emails as clear and simple as possible. https://vimeo.com/489901748

If you saw my email earlier this week, you’ll already know that I’m presenting at the Inboxed Summit, which is happening in a couple of weeks from now.  On Monday of this week, I was lucky enough to be invited to record the Q&A panel session with four other deliverability experts, where we talked about

In this video, I’m sharing a great summary of the most important things you need to know about email deliverability and getting more of your emails into more of your audience’s inboxes. Many thanks to Helena and Kelly at Speaker Insight for hosting my presentation and sharing it with their audience. I’d strongly recommend you

It’s amazing how much can change in less than 18 months.  In February last year, I posted something on Facebook that started by saying “Right now, my business is more than £40,000 under water because of the decisions I made last year. I’ve got the cold from hell. My car is knackered.” Here we are

This week’s blog is slightly less related to the specifics of email deliverability. Instead I’m going to share my reflections after delivering a lot of training material in a fairly short period of time. The last week or so has been crazy for me, with several one-hour presentations where I’ve been introducing the foundations of

In last week’s blog, I explained why it’s so dangerous to continually send emails to all of your unengaged contacts – these are the ones that might not have opened any of your emails for weeks, months or longer. Today I’m going to explain how to reach out to your unengaged contacts and give them

Over the last couple of weeks, I’ve been talking a lot about “bad” email addresses and I’m going to continue that theme with this post. The RACE Model Firstly, I’ll recap on the four pillars of deliverability that can all affect whether or not the emails that you send will reach the inbox, or whether

Some of the most common questions that I get asked relate to keeping email lists clean, commonly known as list hygiene. In the previous blog post, I explained how list hygiene can impact your sender reputation and explained about the different types of “bad” email addresses that you should avoid sending emails to. In this

Some of the most common questions that I get asked relate to keeping email lists clean, commonly known as list hygiene. In this blog post, I’ll explain how list hygiene can impact your sender reputation and I’ll also explain the different types of “bad” email addresses that you should avoid sending emails to. In the

It’s probably no surprise to hear that I spend a lot of time looking at email statistics. Something occurred to me very recently. While we focus so much on open rates and click rates, there are other statistics that matter just as much, if not more. What other statistics are important to you when you

Today I’m writing about something that’s not always fully understood and I’m going to do my best to debunk a few myths along the way. IP Reputation, also known as Server Reputation, used to be one of the most important factors that determined whether or not your emails would reach the inbox. While many other

I often talk about the four key pillars of deliverability that spell out the word RACE – they stand for Reputation, Authentication, Content and Engagement. Today I’m going to talk a little more about Authentication, one of the ways you can increase your chances of getting more emails delivered to the inbox and to avoid

Last week’s Open Q&A on Email Deliverability was a huge success!  We had a great turnout for the live call with some great questions, and lots of people have already watched the recording. I’m going to be writing some blog posts answering some of the questions that were asked on the call, starting with this

Right now, world events have meant that our lives, and our businesses, are more uncertain than most of us have ever seen. Some businesses are already in danger of collapsing. Others are having to make significant changes to the way they work. Some are having to move almost everything that they do online. And for

An engaged audience is a happy audience. They’re the people who read your emails, who find value in them. They’re the ones growing to trust and respect your authority, and ultimately, they’re more likely to invest in your products and service. But aside from the obvious happy audience, there’s another reason engagement is crucially important.

You’ve done the hard work of targeting your audience, attracting them to your website and persuading them to sign up for your mailing list. Your next step is figuring out how to keep them happy and engaged with your content.   Email service providers work extremely hard to protect their users from spam and unwanted

Anyone who knows me will know I talk a lot about the importance of managing your engagement. That’s because it can have such a huge impact on your deliverability and inbox placement, which means that more people will see and open your emails. Once upon a time, email marketing used to involve gathering lots of

Today, I’m going to share a sorry tale with you… I’ve been working with one of my clients since August – to preserve his anonymity I’ll call him Fred. I helped him improve his open rates from 12% to 25% between September and November by focusing his email efforts only on the most engaged part

One of the first recommendations I make to help people get more emails into the inbox is to only send emails to the people on their list who have opened something recently.  The main reason is that the Big Three mailbox providers (Google, Microsoft and Yahoo) favour senders who proactively manage their engagement and remove